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Leo Burnett Quotes

«If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.»
Author: Leo Burnett (Executive) | About: Clients and customers | Keywords: A.D.
«The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.»
Author: Leo Burnett (Executive) | About: Advertising, Dreams, Hope, Mankind, Needs, Team work, Work | Keywords: advertising agencies, advertising agency, agency, assembly line, deals, line of work, product line, turned out, warmly
«A good ad which is not run never produces sales.»
Author: Leo Burnett (Executive) | Keywords: A.D., sales
«I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.»
Author: Leo Burnett (Executive) | Keywords: client, debilitates, debilitating, influences, The Client, The Creation
«Too many ads that try not to go over the reader's head end up beneath his notice.»
Author: Leo Burnett (Executive)
«Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.»
Author: Leo Burnett (Executive) | Keywords: gear, geared, gearing, gears, goods, in gear
«Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.»
Author: Leo Burnett (Executive) | Keywords: unprofitable
«If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.»
Author: Leo Burnett (Executive) | Keywords: baloney, Cornish, darned, hen
«There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'»
Author: Leo Burnett (Executive)
«There is no such thing as a permanent advertising success.»
Author: Leo Burnett (Executive)
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