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Jack Trout Quotes
«All's fair in love and marketing.»
Author: Jack Trout
«Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat,»
Author: Jack Trout
«They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.»
Author: Jack Trout
«These things stick in people's minds.»
Author: Jack Trout
«It comes down to what is an M&M, and you haven't the foggiest,»
Author: Jack Trout
«I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.»
Author: Jack Trout
«It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.»
Author: Jack Trout
«It comes down to what is an M&M, and you haven't the foggiest.»
Author: Jack Trout
«I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.»
Author: Jack Trout
«People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.»
Author: Jack Trout