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Gary Stibel Quotes
«It's a major trend and it's a moving trend. This has been going on for years; the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.»
Author: Gary Stibel
«It's not an either-or. Broadcast does an exceptional job of carpet-bombing and interactive is efficient and does an excellent job of site-bombing. It is the combination that wins the war.»
Author: Gary Stibel
«Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.»
Author: Gary Stibel
«Spending all that money for a one-day hit is a fool's errand. If you're smart, you use your Super Bowl presence to feed your business through the rest of the year.»
Author: Gary Stibel
«There are more failures than there are successes.»
Author: Gary Stibel
«They will let the consumer lead, and they will follow them to where, and importantly, when, they lead.»
Author: Gary Stibel
«Adding the P&G infrastructure is like putting a growth hormone into Gillette, and that in turn helps P&G businesses. P&G is continuing its growth into developing markets at a very fast rate and already has surpassed the market leaders of previous centuries in developing markets.»
Author: Gary Stibel