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Gary Cowger Quotes
«The big thing we learned [from zero-interest financing] was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.»
Author: Gary Cowger
«It's a fantastic event -- it's very different, ... It's wonderful to see the community come together and support this.»
Author: Gary Cowger
«We need to communicate to consumers in a new way, in a voice that's very different from what they expect, ... The text of the first ad details the company's long journey on the longest road in the world -- 'The Road to Redemption.'»
Author: Gary Cowger
«What we're working on are the right things, and they're starting to yield some impressive results.»
Author: Gary Cowger
«Ford and GM both are grappling with the same issue: how to close the gap with our Japanese competitors.»
Author: Gary Cowger
«They've done a great job down there. The quality of the Cobalt keeps getting better.»
Author: Gary Cowger
«You always look at what's possible, but that product (the Cobalt) is early in its cycle right now.»
Author: Gary Cowger
«Like the SSR, it's a bold nod to the past and a big step into the future, ... The concept for this goes back to when we looked at how we can use Chevy's heritage.»
Author: Gary Cowger
«The mantra inside GM is 'fast start in '04,»
Author: Gary Cowger
«Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.»
Author: Gary Cowger