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Frank Luntz Quotes
«A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.»
Author: Frank Luntz
«If it doesn't describe what it's selling, then it is a very poor descriptor. If you've got a bad product, you shouldn't be selling it.»
Author: Frank Luntz
«Politics is gut; commercials are gut.»
Author: Frank Luntz
«Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.»
Author: Frank Luntz
«She is the leading candidate for 2008, and you can't give her a clear run. There is no one holding her accountable, and so the national party figured it had to.»
Author: Frank Luntz
«The more different he stays, the better he is.»
Author: Frank Luntz
«If Republicans stay on the side of reform, they win ? on the side of the status quo, they lose.»
Author: Frank Luntz
«That indicated to everyone that all gloves were off. If you're going to go after the president and the administration that way, there are consequences.»
Author: Frank Luntz
«Let's not play games, she's going to win the Senate race overwhelmingly. It'll be a landslide.»
Author: Frank Luntz
«It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.»
Author: Frank Luntz