You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.
Date Submitted: 09/09/2006 23:18:25
Category: / Business & Economy / Marketing and Advertising
Length: 36 pages (10004 words)
Category: / Business & Economy / Marketing and Advertising
Length: 36 pages (10004 words)
1.0 Introduction
Super Coffee Mix had operated in the international marketing for many years with success. For next year 2005, "Super" will expand its market and enter Vietnam market. This marketing plan is done as a proposal to the company to weed out the opportunities and threats in Vietnam; and how will the market operate in the new market. This proposal will use SWOT analysis and Marketing mix analysis and some other models to give out the …
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…to export the products to the rest of the world, especially China, India and U.S., the biggest market in the world.
11.4 Recorded of Contact and activities, and project plan
The activities are: interview of the "Super" inside people; searching information on the internet, books and other secondary data resources, typing and checking, printing.
Group members involvement: Cooper 85%, who done the interview, search of information, typing, checking and printing. Gigi 15%, who has done the interview.
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