With reference to masculinity and or femininity discuss the view that lifestyle magazines offer their audience a conservative construction of gender.
Date Submitted: 07/08/2004 07:46:45
Category: / Social Sciences / Communication Studies
Length: 4 pages (974 words)
Category: / Social Sciences / Communication Studies
Length: 4 pages (974 words)
Lifestyle magazines deal in entertainment and leisure, they tend to be gender specific and have a mode of address to that of a peer. They tend to target specific age groups within genders. The lifestyle magazine market is an oligopoly, which means that a small group of publishers dominate the market. Publishers tend to spread their titles and so can pick up the readers, as they grow older. Magazine companies survive through dual stream revenue, …
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…is their ideologies that are represented in the magazines.
<Tab/>Through the representations that are present in these magazines they show that the representations are not conservative and are in fact the exact opposite. This is because it is a safe way of playing out the ideologies present within society and so the men do not play out their wants and desires in real life they just read about it instead.
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