Wireless Internet at McDonalds - pricing, promotion and publicity.
Date Submitted: 11/09/2002 08:29:57
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2313 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2313 words)
Introduction
<Tab/>Services, such as wireless Internet service, present a unique marketing challenge for organizations. Any service has four main characteristics that companies must address in their promotion and pricing plans: intangibility, inseparability, variability, and perishability. This plan uses a pricing and promotion strategy that adjusts the controllable factors of the wireless service to cope with, and even exploit, an uncontrollable environment. Price and promotion are essential components of an effective …
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…its core food service business in the years ahead.
References
Broad Group. (2003). Pricing and Marketing Wireless Hotspots. London: Broad Group;
Griffith, M. (2004). Advertising & promotion, pricing strategy, product differentiation and product life cycles. Week 3 Lecture; University of Phoenix (Online);
Perreault-McCarthy (2002). Marketing's role within the firm or nonprofit organization. Marketing: A Global-Managerial Approach. The McGraw-Hill Companies. University of Phoenix (Online);
Truckstop.net. (2004). TruckStop.net WIFI Plans. Retrieved September 6, 2004 from http://www.truckstop.net/plans.asp
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