Wireless Internet at McDonalds - marketing/demographic research, product offering research
Date Submitted: 05/09/2003 08:02:06
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3179 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3179 words)
McDonald's Wireless Access
The growing number of wireless users in the United States includes thousands of mobile professionals, business travelers, and students who need to connect to work, family, and friends while on-the-go and are willing to pay for a convenient wireless service option. With only one major competitor, high-priced Starbucks/T-Mobile, an attractive wireless service offering could have a potentially significant impact on revenue, both in terms of income from wireless services and from …
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…Business Books;
T-Mobile.com (2004). T-Mobile Hotspot Services. Retrieved on August 20, 2004 from the World Wide Web at:
http://www.t-mobile.com/hotspot/services_plans.htm
Utdallas.edu (2002). Market segmentation, targeting, and positioning. BA-3365 Course Description Database (Online). Retrieved on August 29, 2004 from the World Wide Web at: http://www.utdallas.edu/~tskim/Lecture%20Note%206.pdf
Wikipedia.com (2004). Marketing plan. Encyclopedia (Online). Retrieved on August 31, 2004 from the World Wide Web at: http://en.wikipedia.org/wiki/Marketing_plan
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