Wireless Internet at McDonalds - SWOT analysis, market research, and service overview
Date Submitted: 11/24/2004 08:12:55
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1966 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1966 words)
Marketing
Group # BSEB155
Michael Griffith
August 21, 2004
Company Overview
<Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonalds.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company …
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Shaw, J. (2004, July 7). Hot spots good for business Starbucks says. Newsfactor Network - Mobile Enterprise. Retrieved on August 23, 2004 from the World Wide Web at: http://www.newsfactor.com/story.xhtml?story_title=Hot-SpotsGood-for-Business--Starbucks-Says&story_id=25762&category=mobent
Starbucks.com (2004). About Starbucks. Starbucks Corporation. Retrieved on August 20, 2004 from the World Wide Web at: http://www.starbucks.com/aboutus/overview.asp
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