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Clearly, something is wrong. Broadcasters are licensed to serve "the public interest, convenience and necessity." They are paid to deliver receptive audiences to their business sponsors. Few industries are as public relations-conscious as television. What compels them to endure public humiliation, risk the threat of repressive legislation and invite charges of undermining health, security and the social order? The usual rationalization that violence delivers the goods -- it "gives the audience what it wants" -- …

…them, it distracts from focusing on the major conditions producing violence in society and limits discussion of television violence to its most simplistic dimension. Violence is a complex scenario and social relationship. Whatever else it does, violence in drama and news demonstrates power. It portrays victims, as well as victimizers. It intimidates, as well as incites. It shows one's place in the "pecking order" that runs society. And, it "travels well" on the world market.