What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples.
Date Submitted: 06/12/2004 17:56:33
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1006 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1006 words)
2. What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples.
a.<Tab/>The research and development director of Louis Vuitton suggests a new type of cologne for men that could be promoted by tennis celebrity Marat Safin.
b.<Tab/>The General Manager of Thai Spices Restaurant in Hong Kong wishes to offer customers two "…
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…hidden motivations. A focus group provides direct, undistorted communication from the consumer to the manufacturer. Thoughts and feelings regarding attributes such as the detergent's price, quality and general image can be recorded and used in further development if deemed necessary.
REFERENCES
David Eccles School of Business [Online], Available: http://www.business.utah.edu/~pmkthl/5 [2004, Apr. 14]
McDaniel, C. & Gates, R. 2002, Marketing Research, South Western, Cincinnati
Zikmund, W. G. 2003, Exploring Marketing Research, South Western, Mason
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