What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about?
Date Submitted: 01/02/2003 21:42:03
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1147 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1147 words)
3. What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about? How might researchers overcome the difficulties of collecting these types of sensitive data?
There are various issues and subject matters related to consumer behaviour and consumption patterns that are generally considered sensitive in nature. It can often be difficult to ask direct questions about these subjects and in many cases even more difficult to obtain …
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Third-Person Technique [Online}, Available: http://www.ryerson.ca/~mjoppe/ResearchProcess/841ThirdPersonTechnique.htm [2004, Apr. 12]
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