What is a distribution channel? what are Conventional Distribution Channel and Vertical Marketing System? Compare them.
Date Submitted: 04/30/2004 16:16:53
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1611 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1611 words)
Channels of Distribution
<Tab/>In the uncertain fluctuating market of today, it is essential for a company to hold on and face those uncertainties in order to survive. Consumers can be an aid for a company's survival, thereby it is essential for consumers to get the goods of a company whenever and however they need them. Here is where distribution channels come in and give hand. "Channels of distribution are the …
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…P. et al (1999), Marketing Management - An Asian Perspective, Prentice Hall, Inc. USA.
<Tab/>Kotler, P. and Armstrong, G. (2001), Principles of Marketing, Prentice Hall, USA.
<Tab/>Evangelista, F. U. et al (1984), Principles of Marketing Management, National Book Store, Inc., Philippines.
<Tab/>Meyer, W. G. et al (1988), Retail Marketing, McGraw Hill, USA.
<Tab/>www.smalltownmarketing.com, access date: 4th December, 2003
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