What are the difference between consumer goods marketing and business marketing?
Date Submitted: 09/10/2006 00:17:34
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1444 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1444 words)
There are numerous differences between purchasing by organizations and purchasing by consumers. Many differences are due to the fact that consumers purchase for personal consumption, and in most cases individuals within organizations do not. The purchase to satisfy needs of organization.
Other factors include:
a.<Tab/>Types of business customers
b.<Tab/>Types of products (personal goods, organization goods)
c.<Tab/>Size and …
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…where two products are used together and are demanded together. One example is Palm Pilot software. The demand for palm pilot software exists as long as palm pilot computers exist. One cannot operate without another. Joint demand can create especially difficult marketing challenge fir technology based products because the company is dependent on technology.
Conclusion
Business marketing is an important element in the economies of industrialized nations, accounting for more than half of the economy.
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