Volvo's Bear Foot Misstep.
Date Submitted: 04/10/2004 23:58:25
Category: / Social Sciences / Controversial Issues
Length: 5 pages (1429 words)
Category: / Social Sciences / Controversial Issues
Length: 5 pages (1429 words)
VOLVO'S
"BEAR FOOT" MISSTEP
INTRODUCTION
The Volvo car manufacturers in 1990, following a monster truck rally in Vermont, devised an advertisement to show the strength and safety of the Volvo station wagon. The actual event of 1990 was one whereby a monster truck which because of its size was given the name "Bear Foot", rode atop of the roofs of cars lined in its path, one of which was a Volvo. The oversized truck crushed all the …
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…mechanisms in the filming of the commercials. One has to wonder now if Volvo is really learning from past experiences and question why they made the same mistake with the "Bear Foot" versus the Volvo wagon advertisement.
We as consumers must sit back and wonder the next time we see a Volvo ad or any other advertisement for that matter, whereby a company boasts of its products superior strength, safety and reliability- "is that real?"
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