Using two or three Brands, Discuss the Influence of Sponsorship on the creation of Brand Meaning.
Date Submitted: 05/21/2002 14:49:50
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2646 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2646 words)
Using two or three Brands, Discuss the Influence of Sponsorship on the creation of Brand Meaning.
Sponsorship is one of the means open to a company to bring itself or its products to the attention of consumers and present them in a favourable light. Advertising is the most frequently used marketing tool and speaks to a consumer in a direct way. It announces the availability of a product and creates an image for a brand. …
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…company itself and we reflect upon it positively. Therefore it is a goof method to influence us, the consumers, to the brands meaning.
Bibliography BookAuthorYear Principles of MarketingKotler,Armstrong,Saunders,Wong2002 The Marketing EdgeThomas V. Bonoma1985 Basic MarketingCundiff1964 Marketing ManagementBagozzi, Rosa, Celly, Coronell1998 Back to BasicsChristopher1983 Marketing and the Brand ManagerMedcalf1967 Websites http://www.sports-sponsorship.co.uk http://www.graliteo.si/eng/ www.coca-cola.com www.nike.com www.o2.co.uk www.allaboutbranding.com
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