Using the theory of consumer behavior, conduct critical analysis on the decision making process
Date Submitted: 12/06/2003 18:11:52
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3776 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3776 words)
1. Introduction
With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the basic consumer decision-making unit, family are most frequently examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to Hawkins, Best, and Coney, the term of family decision making is the …
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