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Unilever Lays Path to Global Growth

Date Submitted: 09/10/2006 04:12:11
Category: / Society & Culture / Education
Length: 3 pages (751 words)
Unilever, the global giant that has built some of the world's best-known consumer brands, is managing a period of huge organisational change. At its heart is a five-year plan called "Path to Growth," which includes a re-shaping of the brand portfolio to concentrate on core brands, significant improvements in supply chain and innovation, a closer consumer focus and the building of an agile, enterprising business culture. Unilever has also undertaken a substantial acquisition programme (including …
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…with producing some eye-catching branding within this venue. This branding carried the HR Academy's core themes and reflected the visual identity of the "Enterprise Culture." In addition, we were also commissioned to write and produce a video programme that illustrated what "true leadership looked like." Identifying and fostering true leadership was a core theme of the Academy. This video was then used in a series of global follow on briefings to all Unilever HR managers
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