Trinezza: Entering International Markets.
Date Submitted: 09/10/2006 02:33:38
Category: / Science & Technology / Astronomy
Length: 2 pages (552 words)
Category: / Science & Technology / Astronomy
Length: 2 pages (552 words)
Introduction.
This report is based on an interactive simulation about a company that wanted to expand into a new global market. The company is Trinezza and they manufacture a scooter called the Cynta. The idea of expanding into this new market was based off an experience the chief financial officer JoAnne Vallenari had while on a vacation to Setonia.
Trinezza had made the decision to enter the global market by license agreement with another company …
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…profitability.
Conclusion:
The simulation was a good learning tool and I came away with a better understanding of some other things to think of when either starting a business or entering a new market.
References:
University of Phoenix (2005). "Entering International Markets". Retrieved Oct 26, 2005,
From University of Phoenix, Resource, Simulation (et al.), MGT 448-- Global Business Strategies Web site:
https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMSims/business_strategy/business_strategy_international_markets_simulation.html
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