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TiVo's business model The TiVo business model helps the company reaching their goals of providing consumers an easy-to-use interface between the confusing amount of television channels line-up and what people would actually want to watch on their TV, at any given time of the day. Competitive advantages: 1.TiVo recognizes the preferences of it user and automatically records them. 2.TiVo was the first company in the market that offered a product in this category. 3.TiVo users …

…also suggests a plan to work with the networks, advertisers and cable & satellite companies. It's better to work together than work against them, because they have a lot of authority. Out of the weaknesses from Microsoft follows that consumers don't like to pay a monthly few after they have bought a product. This also counts for TiVo and they can better calculate this into the price instead of sent the consumers a monthly bill.