Title: Marketing Strategies For Global Competitiveness MKT 421 1256 words Scored 98%
Date Submitted: 04/11/2004 10:42:19
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1239 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1239 words)
ABSTRACT
Most of the firms are eyeing at the global marketplace to improve their competitiveness. Considerable controversy has risen in recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with the globalization of markets, poses tough issues and choices for managers and their firms. They must consider both - external environmental forces and internal organizational factors, before they arrive at an international marketing strategy.
The growing integration of international markets …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…Hamel & Prahalad (1989) "Strategic Intent", Harvard Business Review, May-June,
63-76.
Hoff, Fisher & Miller (1997) "Achieving the Competitive Edge: A Practical Guide to
World Class Competition", John Wiley & Sons Inc.
Jusran (1992) , "Foundations of Corporate Success". Oxford University Press.
Levitt T. (1983), "The Globalization of Markets", Harvard Business Review, May-
June, 92-102.
Skiner (1984) "The Globalization of Markets"; Strategy -
Seeking & Securing Competitive Advantage, A Harvard Business Review Book
Series, Boston, M.A.
Need a custom written paper? Let our professional writers save your time.