Title - marketing mix of Nokia 7210
Date Submitted: 02/10/2003 01:00:16
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5427 words)
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5427 words)
Product
The product, which I have chosen for this assignment, is the mobile phone Nokia 7210.
The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1)
Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.
The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents.
The Nokia 7210 …
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…ndset manufacturers Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. This is an example of push promotional strategy.
Pull Strategy
A lot of promotion and advertising for the Nokia 7210 is done by Nokia through its website.
People
Physical Evidence and Processes
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