Three Takes on New Product Development
Date Submitted: 09/09/2006 22:39:18
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (549 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (549 words)
Three Takes on NPD
Global Product New Development(NPD): whether you want to chase emergin markets, source leading-edge technology or just achieve economies of scale, the world-view of new products looms as one of the top challenges foe most manufacturing companies today. The following are the three case study hosted by practitioners and researchers of gobal product marketing team at The Rochester Institute Technology's New Product Development Forum.
Xerox:
Speaker from Xerox emphasized how common …
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…tailored for emergin markets, but still used the latest technology.
Case Study of International Truck:
An international truck company gave a detailed case history of the new 4000, 70000 and 8000 truck development and lauched program at Navistar, which involved a key Japanese supply partnet. The challenge of truck development, of course, is that there is a very high variation in customer requirements and very low-volume production. This is an extreme context in the new product development landscape.
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