This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)
Date Submitted: 08/13/2004 17:16:18
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1030 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1030 words)
Integration of PR and Marketing
The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or at least influence. Also, there are six steps that if followed will effectively integrate public relations and marketing in order to meet an organizations goals.
…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…take criticism to help meet the company objectives.
Bibliography
Miller, Debra A.; Rose, Patricia B. Integrated communications: A look at reality instead of theory. Public Relations Quarterly, Spring94, Vol. 39 Issue 1, p13,4p,2bw.
Moriarty, Sandra E. PR and IMC: The benefits of integration. Public Relations Quarterly, Fall94, Vol. 39 Issue 3, p38, 7p, 1bw.
Niederquell, Michael O. Integrating the strategic benefits of public relations into the marketing mix. Public Relations Quarterly, Spring91, Vol. 36 Issue 1, p23, 2p, 1bw.
Need a custom written paper? Let our professional writers save your time.