The history of pizza hut and existing marketing mix of this company.
Date Submitted: 04/26/2004 01:55:49
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4784 words)
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4784 words)
Pizza Hut strategic plan
Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included.
A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken …
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…marketing plan that is directing the product at a new segment. We are taking a large pizza with a lot of toppings and marketing it as an "Extreme Pizza" to a generation of younger adults that are consumed by this marketing tool. This is what will make this a success. The mix of promotion and advertising we will be using will target a very profitable, sometimes overlooked market segment known as generations X and Y.
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