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When it comes to marketing there are numerous ways to promote an item, but basic marketing strategy states that the four P's can describe the most important. The four P's are product, place, promotion, and price. A product may be a physical good, a service, or both. Place is concerned with getting the product to the right place. Promotion is just that, promoting the product. Finally price is determining the best amount to charge for …

…prices adjusted as needed. Also, profit margins must be maintained in order to run a profitable store. Product, place, promotion, and price are the key elements to marketing. None of the four P's is more important than the others. If one P is missing or neglected than the other three are wasted. Each one of the P's is a piece of the marketing mix picture. References Perreault, William. (2001). Basic Marketing. Boston: McGraw-Hill Primis Custom Publishing.