The aim of this essay is to analyse and explain the Blackberry's launching in France.
Date Submitted: 07/22/2003 17:03:15
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2434 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2434 words)
TABLE OF CONTENTS
INTRODUCTION
PART ONE
I. The company Research In Motion (RIM)
II. The product
III. The country :France
3.1 Political
3.2 Economic
3.3 Social
3.4 Technical
IV. The risk assessment
4.1 The technologial french market risk
4.2 The legislation risk
4.3 The international competition risk
4.4 The rating
PART TWO
I. The market entry plan
1.1 Corporate ans strategies marketing objectives
1.2 The market to be entered
1.3 The market entry alternatives
II. The operational plan
1.1Detailed Target market
1.2Market positionning
1.3Management implications
CONCLUSION
…
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…recruitment of the employee is carry out by the country. But it is very important to have a strong team in place. Indeed , the Blackberry is a technical product and must be control by the salesman.
CONCLUSION
To conclude, we can say that RIM has well adapted the Blackberry campain for all each Country. This study showed that the Blackberry has all the chances to be successful in France inspite of the different risks mentioned.
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