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The Potential of The Internet For Small Business Development Areas of business opportunity for SMEs using the internet. Why use the internet for marketing - On top of helping a small business develop, the internet also has the potential to increase the market profile of a small business. The internet is growing rapidly and many businesses have already harnessed its communication potential. Any small business with an iota of how to succeed will look upon …

…hours a day, 365 days a year, all around the world but it should be incorporated into offline marketing. The internet's potential must be harnessed to the maximum, so it is worthwhile spending money on website design and search engine submission. A potential customer would obviously be put off by a slow-loading, out of date and dull website. Bibliography PHILLLIPS, P, 'E-Business Strategy', (New York, McGraw-Hill Education, 2003) www.bcentral.co.uk (Internet 2003) www.score.org (Internet 2003)