The Marketing Mix
Date Submitted: 03/26/2004 04:10:57
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2118 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2118 words)
Abstract
The concept of marketing is very broad. There are many things to consider when effectively introducing a product into the market. Most important is the marketing mix made up of the four P-s, which are the controllable variables in a marketing strategy.
The Marketing Concept
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the philosophy that firms should analyze …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…end with implementation; there must be continual monitoring and adaptation is needed to fulfill the customer needs consistently over the long term.
References
Anderson, Carol H and Julian W Vincze (2000). Strategic Marketing Management. New York: Houghton Mifflin Company.
Doman, Dennison, Doman (1994). Look Before You Leap. Market Research Made Easy.
Vancouver: Self Counsel Business Series, Self Counsel Press.
Peter and Donnely (1991). A Preface to Marketing Management. Boston: Irwin.
Timmons, Jeffrey A. (1994). New Venture Creation. Boston: Irwin.
Need a custom written paper? Let our professional writers save your time.