The Globalization of Markets today with specific examples of how understanding and adapting to different cultures is important to international business.
Date Submitted: 06/26/2002 21:24:05
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1174 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1174 words)
Business Across Borders
In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. North America is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures.
Favorable trade agreements and explosive growth of the middle class in …
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…of the most crucial aspects of doing business in today's "global village".
Bibliography
Sellin, Robert H. J and Elaine Winters. Cultural Issues in Business Communication. Berkeley: Program Facilitating and Consulting, 2000.
Guffey, Mary Ellen. Business Communication: Process and Product, 4th ed. Mason, Ohio: South-Western, 2003
"Etiquette and Local Customs". The Traveler's Yellow Pages Online. http://www.infoservices.com/stpete/342.htm. InfoServices International, Inc., 2002
"What to Know Before Negotiting" Execitive Planet.com. http://www.executiveplanet.com/business-culture.html.
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