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"Lose 30 pounds in thirty days! Burn, block, flush fat from your system!" Advertisements like these promise immediate weight loss results for the masses. Are they really worth the negative effects that your body would experience? For the majority of people, many of these diets work; however these benefits are only short lived. Studies have shown that "ninety-five percent of all dieters will regain their lost weight within one to five years." So far, the only …

…or increased heart rate, etc. The food one eats also matters greatly. I think that the best diet is one that follows the "Food Pyramid", except that I suggest that obese people avoid meats as much as possible. In addition to having a healthy diet, one must exercise on a tri-weekly basis. Overall, the diet product market is doing so well because many foolish people are too lazy to get off the couch and run.