The Effect of Language on International Marketing
Date Submitted: 02/17/2003 21:02:49
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3203 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3203 words)
Index
* Introduction
* Definition of Culture
* Significance of Language
* The Impact of Language on Communication Decisions
* The Impact of Language on Product, Distribution and Pricing Decisions
* Examples of Language Blunders Made by International Marketers
* Conclusion
* Recommendations
* References
Introduction
Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding …
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