The Coca-Cola Company - Overview
Date Submitted: 09/02/2004 14:14:20
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1054 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1054 words)
When I first read the session long project assignment, I sat down and tried to think of what company to research on. Being military, I thought seriously about researching more about the defense contractors that serve our mission. Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would be hard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one; may …
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…Web on 01 April 2004: http://www.fool.com/News/mft/2004/mft04030917.htm?source=eptyholnk303100&logvisit=y&npu=y
A New Taste for Coca-Cola: Coca-Cola Launches Vanilla Coke®. New Release. 2003. Retrieved from the World Wide Web on 2 April 2004: http://www2.coca-cola.com/presscenter/nr_20020508_vanilla_coke_launches.html
North American Operating Segment. Real Impact. Retrieved from the World Wide Web on 2 April 2004: http://www2.coca-cola.com/investors/annualandotherreports/2003/opseg_2.shtml
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