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The Pollock's small Bakery is faced with a big decision on whether to accept a proposal from an airline food supplier, which may significantly change its future business if it does accept the proposal. Considering the various issues and weighing the alternatives available, I would recommend that John accept the proposal. Though enjoyed a steady increase of business, the Pollock's is experiencing some problems: high cost, extended product line with small-volume items, fully occupied schedule, …

…leverage to explore other alternatives: distributors, existing customers, and other airline food suppliers. The business proposal is an excellent opportunity for Pollack's. It could help Polack's to expand its existing customer base, forestall possible competition, realize a strategic move, and become profitable. This is a good example that marketing to organizations should understand, create and deliver value to clients. By cutting size of the brownies serve the purpose and John should positively consider the proposal.