TARGET MARKETING: THE TENDENCY TO INCREASE UNETHICAL BEHAVIOUR AND THE PROBABILITY OF BOYCOTTS: A CONCEPTUAL FRAMEWORK
Date Submitted: 03/12/2002 22:52:34
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3223 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3223 words)
TARGET MARKETING: THE TENDENCY TO INCREASE UNETHICAL
BEHAVIOUR AND THE PROBABILITY OF BOYCOTTS:
A CONCEPTUAL FRAMEWORK
Since its establishment, target marketing has been used effectively and efficiently as a marketing strategy (Dunlap 2004). The contribution made by target marketing to strategic marketing is undoubted. However, despite its success and the contribution it has made to marketing, the question remains whether target marketing can be performed without increasing unethical behaviour and the possibility of boycotts. This paper …
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…social contracts theory: ethical implications of marketing credit cards to U.S. college students. American Business Law Journal 38 (2) 413-441
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Turow, J. (1997) Breaking up America: The dark side of target marketing. American Demographics. 19 (11), 51-54
FIGURE 1
A CONCPETUAL FRAMEWORK
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