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Introduction: I will mainly focus on symbolic traits with relations to advertising but in order to do so we must first look at the Brand perspective. The symbolic values of branding are very strong and come in on many levels. In order to understand and further investigate this topic, it is important to first define the meaning of symbolic and symbolism. The Oxford dictionary definition for symbol is "Sign; thing representing or typifying something" A …

…es as consumers whether for leisure, lifestyle in today's market as a consumer culture. Market Strategy: In order to explore the Symbolic and Functional Branding/traits of any product it is important to look at marketing strategy on the whole. The decision made within this particular section of marketing very much reflects the ideals and values of the product and will most likely be of great significant in helping the product along its life cycle.