Swatch Case
Date Submitted: 09/10/2006 05:21:37
Category: / Business & Economy / International
Length: 9 pages (2495 words)
Category: / Business & Economy / International
Length: 9 pages (2495 words)
Problems and Issues
In the 1980's, Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies on quality …
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…are companies Swatch Group should form partnerships with to develop technological watches suited for the technology driven consumer.
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Works Cited:
1. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. Page 17.
2. Thakran, Ravi. Watch Market Review, http://www.watchmarketreview.com/interview, Sept-Oct 02 Issue, Page 6-7.
3. Kual, Pummy. "Swatch Sets Time Bound Growth Agenda." Indian Express Newspapers, 2001, http://www.expressindia.com, Page 45.
4. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. P. 17-18.
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