Subject:Marketing Communications case study:Levis-let's go
Date Submitted: 12/21/2004 22:33:40
Category: / Business & Economy / Marketing and Advertising
Length: 41 pages (11405 words)
Category: / Business & Economy / Marketing and Advertising
Length: 41 pages (11405 words)
Assignment
The Launch Campaign for "Levi's Let's Go" Jeans
Levi's is planning to launch a new line of denim jeans in Australia that requires very little care or maintenance. Brand named Levi's "Let's Go", this line of denim jeans is specially treated to be stain-free, odour-free, germ-free, moisture-free, wrinkle-free, shrink-free and fade-free.
The jeans do not absorb any type of stain (homemade or industrial), and hence they remain odour-free and germ-free. They have a strong …
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