Strategic marketing and international marketing for Burj Al Arab hotel in Dubai
Date Submitted: 12/17/2001 22:46:19
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5432 words)
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5432 words)
RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL
INTRODUCTION
Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai …
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