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PAGE 1.0 INTRODUCTION.................................................................................... 1 2.0 THE DEFINITION OF STRATEGIC MARKETING PLAN & ITS IMPORTANCE. 1 3.0 THE PROCESS OF MARKETING STRATEGIC MARKETING PLAN............... 1 3.1 Setting goal.................................................................................... 2 3.2 Business environment analysis............................................................ 2 3.3 Setting marketing objective & strategy.................................................. 2 3.4 Organization and implementation....................................................... 4 4.0 CONCLUSION....................................................................................... 5 BIBLIOGRAPHY........................................................................................... 6 Judy 01 Strategic Marketing Plan 1. Introduction Because of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that, …

…marketingpower.com/live/content.php?Category_ID=373&Session_ID=47f0c65f04feec076c572a9db8ab3e9c&Item_ID=1029&Src=, 1st September 2002. Jobber, David. (2001), Principles & Practice of Marketing, 3rd ed. London: McGraw-Hill. McDonald, Malcolm. (2002), Marketing Plans: How to Prepare Them. How to Use Them, 5th ed. Oxford: Butterworth-Heinemann. Merle. (2000), "Winning the Game: Your Strategic Marketing Plan", 27th October, Online: Addme, Available http://www.addme.com/issue175.htm, 14th August 2002