Strategic Analysis of Jet Blue Airlines: Executive Summary, Financial, Internal and External Industries, Competitors, Substitutes, and Stategies.
Strategic Analysis of Jet Blue Airlines
Executive Summary
JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…)Aviation Daily
Winners' Circle (2001)Travel Agent Magazine
Top Ten Entrepreneurs (2000)Business Week
Travel Industry Innovator (2000)Time
25 Most Influential Executives of 2000Business Travel News
Top 20 Most Influential People In Aviation (2000)Aviation Daily
Winners' Circle (2000)Travel Agent Magazine
JETBLUE AIRWAYS TRAFFIC RESULTS
October 2002 October 2001 % Change
Revenue passenger miles (000) 642,147 299,784 114.2
Available seat miles (000) 792,629 415,201 90.9
Load factor 81.0% 72.2% 8.8 pts.
Revenue passengers 549,612 257,484 113.5
Departures 4,307 2,270 89.7
YT-D 2002 Y-T-D 2001 % Change
Revenue passenger miles (000) 5,460,109 2,530,332 115.8
Available seat miles (000) 6,566,666 3,252,810 101.9
Load factor 83.1% 77.8% 5.3 pts.
Revenue passengers 4,565,381 2,447,391 86.5
Departures 35,081 20,821 68.5
SOURCE: JetBlue Airways Corporation
Need a custom written paper? Let our professional writers save your time.