Starbucks Coffee On the Go
Date Submitted: 06/25/2004 12:38:21
Starbucks offers whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas, and a line of compact disks. However, this is offered primarily through its Company-operated retail stores. With Starbucks Coffee On the Go, we can offer our customers the next step. Allowing the customer a service to purchase most of these items
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
for retail expansion into new markets and reinforced brand recognition in existing markets.
Bibliography
Bibliography 1. http://www.salon.com/business/feature/2000/06/01/starbuckssuit/index.html 2. http://www.hoovers.com 3. http://www.starbucks.com 4. http://www.hoovers.com/cgi-bin/offsite?site=HBN&url=http://www.seattlesbest.com 5. http://www.nwcb.com 6. http://www.caffino.com 6. http://mhhe.com/business/management/thompson/11e/case/starbucks-2.html 7. http://mhhe.com/business/management/thompson/11e/case/starbucks.html
Need a custom written paper? Let our professional writers save your time.