Starbucks : Internationalisation Process to Eastern Europe
Date Submitted: 09/09/2006 23:13:35
Category: / Business & Economy / Marketing and Advertising
Length: 49 pages (13611 words)
Category: / Business & Economy / Marketing and Advertising
Length: 49 pages (13611 words)
TABLE OF CONTENTS
STARBUCKS CORPORATION PRESENTATION<Tab/>4
1.<Tab/>STARBUCKS COMPANY<Tab/>4
1.1.<Tab/>Company Overview<Tab/>4
1.2.<Tab/>Business Description<Tab/>4
1.3.<Tab/>The core product<Tab/>5
1.4.<Tab/>A few financial data<Tab/>5
1.5.&…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…for Hot drinks. Starbucks Corp. May 2004
www.oecd.org :
- Economic outlook n°76
- oecd in figures 2004 "Statistics on the member countries"
www.ico.org :
- International coffee organisation "coffee market report" September 2004
www.cia.gov
www.polandembassy.org :
economic and commercial section
"Starbucks Corporation brews up 49% increase in 4thQ profits" - Nation's restaurant news, 11/22/2004
S Tamer Cavusgil "Guidelines for exports market research
Johny K.Johansson "Global Marketing" 3rd Edition
Hollensen "Glo
Need a custom written paper? Let our professional writers save your time.