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Corporate culture is defined as: "the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its members." Every organization has its own unique culture or value set; however, most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of …

…a job. Unlike the raw materials and steps in a manufacturing process, people have an element of unpredictability, so it may be asking too much of a program of continuous improvement of an internal recruiting and selection system to attain a high degree of accuracy in the prediction of quality of fit for a job. However, the fundamental goal--to strive for process perfection through continuous improvement--is eminently applicable to the processes of corporate staffing departments.