South african breweries. this case is about the osition of the brewery and its strategy.
Date Submitted: 08/05/2004 13:54:51
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2240 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2240 words)
Introduction South African Breweries (SAB) is an international company committed to achieving sustained commercial success, principally in beer and other beverages, but with strategic investments in hotels and gaming. The company was founded in 1895 in response to the demand by gold miners in the Johannesburg region. Prior to the introduction of beer, the miners' drink of choice was raw potato spirits mixed with tobacco juice and pepper. No wonder why the new beer was well …
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…strategyPremium MES 500k liters min.MES MN in prod.MES G in marketing Integration Demand Loyalty/clientelsEuropeRest of world DifferentiationNational diff.But, convergence -taste -delivery system -space MERGER? (with Interbrew/Foster/AB) +ve merger with a large player-ve Capital market, strong currencyFinancial GlobalizationRegulation approval ConcentrationInterdependent Local dependency"Damaged goods" DistributionBrand AQUISITION? (small players)Merging markets, major markets +ve acquisition with a small player-ve Diversification Currency (later)Currency/Finance Integration problems Ref. presentation on the blackboard
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