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Introduction Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It is virtually impossible to tune into any type of media they days and not encounter some type of an ad which uses sexuality to sell it's product. Most …

…They want the consumer to call them and tell them what they think about the ad and to inquire about additional information. Creative Strategy & Creative Appeals The "big idea" for a creative strategy in regards to the concept of sexual appeal in advertisement is virtually to attract the attention and maintain the visual process of the incoming information. Sex in advertisement grabs the attention of a sexual attitude of behavior for the targeted audience.