Servicescape practice
Date Submitted: 09/09/2006 22:38:01
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1930 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1930 words)
1 Purpose
The purpose of this paper is to describe how to design the service cape of fast food restaurant in the University of Luton. For the purpose of this paper, using the theory and practice to examiner how the design will satisfy the consumers' and company needs at the time. Each topic will focus on the concept, role and importance of the servicescape.
2 Introduction
The University of Luton plans to build an atrium over the …
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…Vol 10. Issue 3. pp 33-52.
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Palmer (2001), The Principles of Services Marketing, 3rd Edition, McGraw-Hill, England pp70-71, pp15
Zeithaml, V. & Bitner, M. J. (1996), Services Marketing, McGraw Hill, USA.
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