Service Marketting
Date Submitted: 09/09/2006 23:41:20
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1227 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1227 words)
Marketing theory and practice developed initially in connection with physical products such as toothpaste, cars, and steel. Yet one of the major megatrends has been the phenomenal growth of services. In the United States, for example, service jobs now account for 79% of all jobs and 74% of gross domestic product. And according to the Bureau of Labor Statistics, service occupations will be responsible for all net job growyh through the year 2005. These numbers have led to …
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…differ from a Promotional Pricing strategy by not emphasizing price specials on individual goods but instead focusing consumer attention on good value on a regular basis (Lal, Rao 1997). "Ramstore" doesn't have EDLP, but they have special discounts for different type of products for their discount clubs' buyers.
In conclusion, I'd like to say that "Ramstore's" marketing strategy leads them to being one of the best hypermarkets, and I believe they will be hypermarket #1 in Almaty.
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