Service Added Based Differentiation.
Date Submitted: 04/04/2003 17:48:03
Category: / Business & Economy / Marketing and Advertising
Length: 1 pages (377 words)
Category: / Business & Economy / Marketing and Advertising
Length: 1 pages (377 words)
Service Added Based Differentiation
Simulation II
"In well-developed markets, there is a mature set of players with comparable levels of strengths in terms of product development--hence all product offerings tend towards parity. Consumer tastes are also well defined. Therefore, product offerings need to go beyond satisfying basic needs.
In order to appeal to the higher order needs of the consumer, marketers may consider bundling service offerings with their products."
In mature markets, there is an …
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…proportion allocated service network to 45% and 55% for the other marketing activities. Although, the approach seems to be right but the company did not make the targeted profit margin after all.
Selling Price Sales Units Profitability Market Share
$63995.00 98020 units 6.76% 6.82%
Conclusion
Differentiating in a mature market is one of the toughest challenges we can face in the marketing profession. The marketer should always think out of the box, out of the product and into the customer's mind.
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